The company enjoys the fusion of

academic background in psychology since 1975 and a wide experience in qualitative research
experience in quantitative research since 1985 within a wide range of sectors

in its development and well-founded name as a compact foundation with its assets,



OUR PHILOSOPHY : Research is not standart

Problem and investigation areas are not the same
for each client and for each product / brand / service.

Sometimes just the numbers or expressions
may be insufficient in leading to major decisions.

We do not ignore well proven methods of Market Research
We have made it our duty to

Optimize known methods
Develop new ones

We aim to find the ideal solutions / methods
for the specific problems of our clients
by adopting the scientific approach as our principle,
and to be their consultants in all stages of research & development through harmonisation of theory and practice.


(c) 2002 Alfa Research - All rights reserved