PROFESSIONAL COMPETENCE OF ALFA

Close and concentrated cooperation with our clients, collaborating with the management as a consultant before, during and and after the research projects.

In briefing
  Getting acquainted with the product and the market
  Learning the marketing policy
  Product / brand history
  Problem / investigation area
  Action standards

In designing the most effective research model with
  Designing a representative and statistically sound sample structure
  Formulation of questions needed for successful evaluation or collaboration in a more complex marketing strategy
  Piloting stage to have the possibility to make necessary modifications before the actual investigations

Throughout fieldwork

In the discussion of results and providing further consultancy
  Results being opened to discussion
  Providing strategically significant interpretative “keys”
  Being partners with clients in confidentiality

Providing precise and accurate service
  Quick availability of pre and end results
  Reporting at the promised time

 

 

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